SHIRI MELUMAD

Publications

Melumad, Shiri (2023), "Vocalizing Search: How Voice-Assisted Search Alters Queries," Journal of Consumer Research, 50(3), 533-553.
Hadi, Rhonda, Shiri Melumad, and Eric Park^† (2023), “The Metaverse: A New Digital Frontier for Consumer Behavior,” Journal of Consumer Psychology, 34(1), 142-166. ( ^† = Doctoral student co-author)
Hovy, Dirk, Shiri Melumad, and J. Jeffrey Inman (2021), “Wordify: A Tool for Discovering Consumer Vocabularies,” Journal of Consumer Research, 48(3), 394-414.
Melumad, Shiri, Robert J. Meyer, and Yoon Duk Kim^† (2021), “The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News,” Journal of Marketing Research, 58(6), 1058-1078. ( ^† = Doctoral student co-author)
Melumad, Shiri and Robert J. Meyer (2020), “Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure,” Journal of Marketing, 84(3), 28-45.
Melumad, Shiri, Rhonda Hadi, Christian Hildebrand, and Adrian Ward (2020), “Technology-Augmented Choice: How Digital Innovations are Transforming Consumer Decision Processes,” Customer Needs and Solutions, 7, 90-101.
Melumad, Shiri and Michel Tuan Pham (2020), "The Smartphone as a Pacifying Technology," Journal of Consumer Research, 47(2), 237-255.
- Best Article Award, Journal of Consumer Research, 2023
- Ferber Award Finalist, Journal of Consumer Research, 2021
- Lead Tech Article
- Best Paper Award, 2019 La Londe Conference
Melumad, Shiri, J. Jeffrey Inman, and Michel Tuan Pham (2019), “Selectively Emotional: How Smartphone Use Changes User-Generated Content,” Journal of Marketing Research, 56(2), 259-275.
- Weitz-Winer-O'Dell Award Finalist, Journal of Marketing Research, 2024
- Paul E. Green Award Finalist, Journal of Marketing Research, 2019
Berman, Ron, Shiri Melumad, Colman Humphrey and Robert J. Meyer (2019), “A Tale of Two Twitterspheres: Microblogging During and After the 2016 Primary and Presidential Debates,” Journal of Marketing Research, 56(6), 895- 917.
He, Daniel*, Shiri Melumad*, and Michel Tuan Pham* (2019), “The Pleasure of Assessing and Expressing Our Likes and Dislikes,” Journal of Consumer Research, 46(3), 545-563. (* = Equal contribution)
Faraji-Rad, Ali, Shiri Melumad, and Gita V. Johar (2017), “Consumer Desire for Control as a Barrier to New Product Adoption,” Journal of Consumer Psychology, 27(3), 347-354.

Manuscripts Under Review

Melumad, Shiri and Robert J. Meyer, "How Listening versus Reading Alters Consumers' Interpretations of News," under 4th-round review at Journal of Marketing Research.
Xue, Jiani^† and Shiri Melumad, “The Psychology of Consumer Photography: How Consumers Generate Images for Positive versus Negative Reviews,” invited for 2nd-round review at Journal of Marketing Research. ( ^† = Doctoral student co-author)
Melumad, Shiri, Maximilian Gaerth, and Robert J. Meyer, "The Effect of Voice Technology on Revealed Preference," invited for 2nd-round review at Journal of Consumer Psychology.
Melumad, Shiri* and Ashley E. Martin*, "The Ideological Paradox of Technologism," under review at Organizational Behavior and Human Decision Processes. (* = Equal contribution)
Yun, Jin Ho, Shiri Melumad, Feng Sheng, and Michael Platt, "Neural Brand Homophily: The Case of Apple versus Samsung," under review at Journal of Marketing Research.